Brill Icing Breakfast Roll, 13 Ounce, 1 Per Box, 32 Boxes Per Case, 32 Total

Brill Icing Breakfast Roll delivers a clean, product-focused experience with the flavor, texture, and everyday appeal shoppers expect from this item.

Uses

Cinnamon roll glazing: Unroll directly over warm cinnamon rolls for a smooth, even coating that melts into the swirls and sets with a glossy finish.
Danish and pastry finishing: Apply to fruit Danish, cheese Danish, and filled pastries as a quick top glaze that enhances presentation and adds sweetness.
Sweet roll and bun icing: Finish breakfast buns, sticky buns, and honey buns with a ready-to-use layer that eliminates the need to batch-mix icings.
Donut and fritter topping: Use as a drizzle or spread over raised donuts, apple fritters, and other fried dough items for a classic bakery-style glaze.
Coffee cake drizzle: Add a light icing layer to sheet cakes, crumb cakes, and coffee cakes before displaying in the retail case.

Who Would Benefit

• In-store bakery departments seeking a ready-to-use icing that speeds up finishing time on breakfast pastries
• Foodservice operations and cafeterias that produce cinnamon rolls or sweet rolls in bulk each morning
• Commercial bakeries running high-volume breakfast pastry lines that need consistent, portion-controlled glazing
• Caterers and event kitchens preparing large batches of breakfast pastries for banquets or buffets
• Donut shops and pastry counters looking for a reliable topping that sets well under display lighting

Product Highlights

• 13 ounce roll provides ample icing coverage for multiple trays of breakfast pastries
• Roll format enables controlled, even application directly from the package
• Ready to use with no mixing, melting, or additional ingredients required
• Sets with a glossy, professional finish suitable for retail display cases
• 32 boxes per case ensures steady supply for high-production environments
• From Brill, a established brand in commercial bakery ingredients

Application Notes

For best results, apply the icing while pastries are still warm so the glaze melts into an even layer and adheres smoothly. On cooler items, the roll can be unrolled and spread with a spatula or offset knife. Store unopened rolls at room temperature; refrigerate after opening and use within the manufacturer’s recommended window to maintain optimal spreading consistency and flavor.

Merchandising Ideas

Position iced breakfast rolls front and center in the bakery display case where the glossy finish draws customer attention. Cross-merchandise near coffee stations or breakfast combo displays to encourage add-on purchases. Use the Brill roll icing on a signature cinnamon roll and promote it as a house specialty to differentiate your breakfast program from competitors.