Colgate 2-In-1 Kids Watermelon Toothpaste, 4.6 Ounce, 12 Per Case

Colgate 2-In-1 Kids Watermelon Toothpaste delivers a clean, product-focused experience with the flavor, texture, and everyday appeal shoppers expect from this item.

Uses

Daily brushing: Squeeze onto a soft-bristled children’s toothbrush and brush for two minutes, morning and night, for cavity protection and fresh breath in a single step.
On-the-go oral care: Pack the compact 4.6 ounce tube in travel bags or overnight kits so kids can maintain their brushing routine away from home.
Daycare and school programs: Stock the case quantity in group care settings where multiple children need their own toothpaste supply throughout the day.
Pediatric dental offices: Offer as a kid-friendly sample or take-home product after cleanings to reinforce good brushing habits between visits.

Who Would Benefit

• Parents seeking a single-product oral care solution that simplifies their children’s brushing routine
• Daycare centers and preschools providing daily brushing programs for groups of children
• Pediatric dentists and dental hygienists looking for appealing, trusted toothpaste to send home with young patients
• Community health organizations running children’s oral hygiene outreach programs
• Families with multiple children who benefit from buying toothpaste in case quantities

Product Highlights

• Toothpaste and mouthwash combined in one product, cutting the number of oral care items parents need to buy and store
• Watermelon flavor designed to appeal to kids and encourage regular brushing
• Cavity-fighting fluoride formula from Colgate, a brand trusted by dentists and parents for decades
• 4.6 ounce tube is easy for small hands to hold and squeeze
• 12 per case packaging suits multi-child households, daycares, and professional offices
• Eliminates the need for a separate mouthwash, saving time during morning and bedtime routines

Preparation & Use

Apply a pea-sized amount to a children’s soft-bristled toothbrush. Brush thoroughly for two minutes, covering all tooth surfaces, then spit and rinse. Because this product combines toothpaste and mouthwash, there is no separate rinsing step required with a different product. Supervise children under six years of age during brushing to ensure they do not swallow the toothpaste. Store the tube at room temperature with the cap closed to prevent the formula from drying out.

Merchandising Ideas

Display the 12 package case near the children’s oral care section alongside kids’ toothbrushes and bath accessories to encourage bundled purchases. Position individual tubes at checkout or in endcap displays for quick add-on sales during back-to-school and seasonal promotions. For dental offices and community programs, the case format makes it easy to distribute one tube per child at health fairs, school visits, and new-patient welcome kits.