Colgate Total Whitening Gel Toothpaste, 5.1 Ounces, 24 Per Case

Colgate Total Whitening Gel Toothpaste delivers a clean, product-focused experience with the flavor, texture, and everyday appeal shoppers expect from this item.

Uses

Daily brushing: Use morning and night to protect against cavities, reduce plaque buildup, and prevent gingivitis along the gumline.
Surface stain removal: The whitening gel formula gently removes everyday stains from coffee, tea, wine, and tobacco to restore natural brightness over consistent use.
Breath freshening: Leaves a clean, mint taste that helps neutralize odor-causing bacteria for longer-lasting fresh breath.
Gum health maintenance: Antibacterial ingredients target germs along the gumline and between teeth to help prevent early signs of gum disease.

Who Would Benefit

• Dental offices and clinics stocking patient take-home samples or in-chair supplies
• Hotel, motel, and hospitality buyers outfitting guest amenity kits
• Shelter, transitional housing, and community care programs providing personal care kits
• Office managers and facilities coordinators supplying workplace restrooms and break rooms
• Resellers and convenience store operators seeking a high-recognition oral care brand

Product Highlights

• Colgate Total formula with fluoride for clinically proven whole-mouth protection
• Whitening gel gently removes surface stains without abrasive scratching
• Helps prevent cavities, plaque, gingivitis, and tartar buildup in one toothpaste
• Smooth gel consistency that rinses clean without gritty residue
• 5.1 ounce travel-friendly tube size fits amenity kits and countertop displays
• 24-count case pack for high-traffic restocking and bulk supply needs
• Colgate brand recognition trusted by consumers and dental professionals

Application Areas

Colgate Total Whitening Gel Toothpaste is suited for hospitality amenity programs, corporate wellness and break room supply, dental practice patient care, institutional personal care distribution, and retail shelf or countertop merchandising. The 5.1 ounce tube is compact enough for hotel bathroom trays and travel kits while still offering a full multi-week supply for regular use. The 24-unit case pack supports efficient restocking cycles in high-turnover environments.

Merchandising Ideas

Display the 24-count case near checkout or in the personal care aisle alongside toothbrushes and mouthwash for a complete oral care section. Pair with travel-size toiletry bags as a bundled hygiene kit for hotel or gym guests. Use the Colgate brand recognition on shelf talkers or endcap signage to draw attention to the whitening benefit, especially in high-traffic convenience store setups.