Colgate Wisp Max Fresh Peppermint, 24 Count, 4 Per Case

Colgate Wisp Max Fresh Peppermint delivers a clean, product-focused experience with the flavor, texture, and everyday appeal shoppers expect from this item.

Uses

Travel and commuting: Keep a few in your carry-on, purse, or car console for a quick freshen-up after meals on the road or in the air.
Office and workday: Use between meetings or after lunch at your desk for clean teeth and fresh breath without heading to a restroom sink.
Vending and convenience retail: Stock individually wrapped Wisps in vending machines, hotel amenity trays, or checkout displays for impulse buyers seeking portable oral care.
Events and hospitality: Place at conference tables, wedding welcome bags, or hotel nightstands so guests can refresh without access to a full bathroom setup.

Who Would Benefit

• Frequent travelers and commuters who want oral care without a full toothbrush kit
• Office workers looking for a midday refresh between meetings
• Hotel and hospitality operators stocking guest amenities
• Vending machine operators and convenience store buyers seeking compact, high-turn personal care items
• Event planners assembling welcome bags or conference kits
• Anyone who needs a waterless, toothpaste-free brushing option away from home

Product Highlights

• 24 individually wrapped disposable toothbrushes per pack
• 4 packs per case, 96 brushes total
• Built-in freshening bead releases peppermint flavor while brushing
• Soft bristles clean teeth and gums without toothpaste or rinsing
• No water required for use
• Colgate brand quality and trusted oral care heritage
• Compact size fits easily in pockets, purses, and travel kits

Preparation & Use

Remove one Colgate Wisp from its individual wrapper. Place the brush in your mouth and brush as you would with a standard toothbrush; the freshening bead will break and release peppermint flavor as you go. The soft bristles handle the rest, sweeping away food debris and coating teeth with a light freshening film. No toothpaste, water, or rinsing is needed. Discard the brush after a single use.

Merchandising Ideas

• Display near checkout counters alongside mints and gum for impulse buys tied to fresh breath
• Bundle into travel or hotel amenity kits alongside mini mouthwash and floss picks
• Stock in vending machines under personal care for airport, transit hub, and office building placement
• Feature in endcap or seasonal displays during summer travel and back-to-school periods