Darrell Lea Strawberry Soft Licorice, 7 Ounce, 8 Per Case

Darrell Lea Strawberry Soft Licorice delivers a clean, product-focused experience with the flavor, texture, and everyday appeal shoppers expect from this item.

Uses

Snacking: Grab a few ropes straight from the bag for a soft, strawberry-flavored treat any time of day.
Party and event candy bowls: Fill bowls or candy stations at birthdays, movie nights, holidays, and office gatherings for a crowd-pleasing option that stands out from standard mixed candy.
Retail shelf stocking: Case-packed 8 bags per case for convenient shelf placement in convenience stores, gift shops, and specialty food aisles.
Gifting and care packages: Add a bag to gift baskets, subscription boxes, or holiday tins alongside other sweets and snacks for a colorful, fruity accent.
Road trip and travel: Pack individual 7 ounce bags for car rides, flights, or hotel snack stashes where a portable, resealable candy option is welcome.

Who Would Benefit

• Candy retailers and convenience store operators looking for a premium licorice brand with strong shopper recognition
• Event planners and caterers who need a fruit-flavored candy that appeals to both kids and adults
• Parents seeking a licorice option made without artificial colors for lunchbox treats or after-school snacks
• Licorice enthusiasts who prefer a soft, easy-to-chew texture over firm or waxy alternatives
• Gift basket and subscription box curators wanting a recognizable, visually appealing candy item

Product Highlights

• Rich strawberry flavor made with real strawberry extract
• Signature soft and chewy texture, slow-cooked in small batches
• No artificial colors
• Made in Australia by Darrell Lea, crafting licorice since 1957
• 7 ounce resealable bag, 8 bags per case for convenient retail and event stocking
• Twisted rope shape that stands out in candy bowls and displays

Serving Ideas

Arrange strawberry licorice ropes on a dessert board alongside chocolate truffles, gummy candies, and shortbread cookies for a colorful sweet spread. Freeze the ropes for 30 minutes before serving on a warm day for a firmer, cooler chew that holds up at outdoor parties. Cut ropes into bite-sized pieces and mix into homemade trail mix with pretzels, dried strawberries, and white chocolate chips for a fruity snack blend.

Merchandising Ideas

Display near the checkout counter where impulse buyers recognize the Darrell Lea brand and the bright red bag design. Pair with other Darrell Lea flavors on a dedicated licorice endcap to encourage multi-bag purchases. Stock in the specialty or imported candy section to attract shoppers seeking premium and international confections.