Brill Chocolate Donut & Roll Icing, 40 Pound, 1 Per Case

Brill Chocolate Donut & Roll Icing brings classic chocolate candy appeal that works for everyday treats and shared candy displays. With 1 packs per case, it gives homes, offices, events, and small retailers a simple way to keep a familiar sweet treat on hand.

Uses

Donut glazing: Dip or spread onto yeast-raised and cake donuts for a smooth, glossy chocolate coating that sets firmly at room temperature.
Cinnamon roll topping: Apply as a warm glaze over fresh cinnamon rolls for a chocolate variation on the classic cream cheese finish.
Pastry and éclair finishing: Use as a dip or drizzle on éclairs, cream puffs, and Danish pastries that benefit from a firm chocolate shell.
Brownie and bar coating: Spread a thin layer over brownies or cookie bars to add a controlled chocolate icing layer without excess sweetness.
Breakfast sandwich bun glaze: Lightly coat the crown of breakfast buns and rolls for a subtle chocolate shine and added flavor.

Who Would Benefit

• Independent donut shops and bakeries running daily production cycles
• In-store bakery departments at grocery and supermarket chains
• Foodservice commissaries supplying glazed pastries to multiple locations
• Catering operations and event bakers needing bulk chocolate icing for large dessert orders
• Convenience store bakeries with daily donut programs

Product Highlights

• 40-pound bulk format sized for high-volume daily production
• Ready-to-use formula requires no additional mixing or thinning
• Sets to a glossy, crack-resistant finish that holds under display conditions
• Smooth consistency designed for dipping, spreading, or drizzling
• Trusted Brill brand with a long heritage in commercial baking icings

Application Notes

For best results, warm the icing gently to approximately 100 to 110 degrees Fahrenheit before dipping; this thins the viscosity slightly for an even coat and helps the icing set with a smooth, high-gloss surface as it cools. Avoid exceeding 120 degrees, as overheating can break the emulsion and cause streaking or dullness. Stir gently before use to restore uniform consistency, especially if the container has been stored for an extended period. Leftover icing can be resealed and stored at room temperature for reuse, making the 40-pound format practical even for operations that do not glaze a full case in a single production run.

Merchandising Ideas

Display chocolate-iced donuts in a front-of-case row with the glazed side facing the customer to maximize visual appeal. Pair chocolate-iced items alongside white-iced and maple-iced varieties for a three-tone display that encourages multi-item purchases. Use a small tent card or shelf label calling out “chocolate iced” to help customers find their preference quickly in a mixed assortment case.