Betty Crocker Fudge Brownie Mix, 16.3 Ounce, 12 Per Case

Betty Crocker Fudge Brownie Mix delivers a clean, product-focused experience with the flavor, texture, and everyday appeal shoppers expect from this item.

Uses

Home baking: Prepare a classic 9 by 13 inch pan of fudge brownies for family desserts, school bake sales, or weeknight treats with minimal prep and cleanup.
Foodservice and concession: Stock cafeteria lines, concession stands, and bakery cases with uniformly rich brownies that bake from the same mix every time.
Brownie desserts and sundaes: Cut warm brownies into squares and layer with ice cream, hot fudge, whipped cream, or caramel for an easy dessert menu item.
Party and event trays: Bake, cut, and arrange bite sized brownie squares on platters for potlucks, holiday gatherings, or catered events without spending hours on from scratch recipes.

Who Would Benefit

• Home bakers who want dependable, fudgy brownies without measuring flour, cocoa, and sugar separately
• Cafes, bakeries, and diners that need a consistent brownie for daily dessert menus
• School and church groups preparing baked goods for fundraisers or community events
• Caterers and event planners building dessert trays for large gatherings
• Concession operators at sports venues, fairs, and camps looking for an easy, crowd pleasing bake

Product Highlights

• Rich fudge flavor with a chewy, moist crumb and signature crinkled top
• Requires only water, oil, and eggs; no extra ingredients to source
• Each 16.3 ounce box fills a standard 9 by 13 inch pan
• 12 box case provides bulk supply for high volume or recurring use
• Betty Crocker brand recognition builds customer confidence at point of sale

Preparation & Use

Preheat the oven to 350°F for a metal pan or 325°F for glass or dark coated pans. Stir the mix together with water, oil, and eggs until just combined; overmixing can produce a cakier texture rather than the intended fudgy result. Spread the batter evenly into a greased 9 by 13 inch pan. Bake 22 to 25 minutes for a metal pan or slightly longer for glass, checking at the low end of the range. A toothpick inserted an inch from the edge should come out almost clean with moist crumbs attached, not wet batter. Let the brownies cool completely in the pan before cutting for the cleanest squares. Each box yields approximately 20 to 24 brownie squares depending on cut size.

Merchandising Ideas

Display the case alongside baking pans, cooking oil, and eggs to build a one stop bake section. Pair individual boxes with frosting, ice cream toppings, or disposable baking pans in an end cap display for seasonal promotions. Use the Betty Crocker brand recognition on shelf tags and signage to draw attention in the baking aisle, and cross merchandise near the ice cream freezer for impulse brownie sundae purchases.